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Phyto-A+ Australian Native Tobacco Serum works like a retinoid* but is four times more effective than both retinoic acid and retinol at stimulating collagen.

The peptide created from Australian Native Tobacco is probably one of the most sophisticated biotechnologies on the market today.



  • Reduces pore size and improves radiance
  • Reduces the count, volume and depth of wrinkles
  • Improves hydration


Phyto-A+ Australian Native Tobacco Serum brings together a unique Australian Botanical with cutting edge biotechnology to create sophisticated skin care for healthy-looking, dewy skin.

Clinical trials of the active ingredient in Phyto-A+ Australian Native Tobacco Serum show remarkable results.

After 28 days, clinical measures show a 42% improvement in wrinkle count, 31% improvement in wrinkle volume and 37% improvement in wrinkle depth.

Skin radiance (due to pore size minimisation and measured with a spectrophotometer) improved by 47%. Hydration improved by 27%.

In relation to collagen stimulation, the active ingredient in Phyto-A+ Australian Native Tobacco Serum is shown to be four times more effective than retinol.



(Interestingly, Australian Native Tobacco is also widely used in the study of plant virology and has been the plant species of choice for some scientists in their quest to develop a vaccine for COVID-19.)



Apply 1-2 drops to a clean face and neck nightly before moisturiser.

For best results if you are using more than one serum in your routine, it is fine to mix the serums before applying.

Partner with Founder’s Formula Australian Botanicals Nourishing Facial Oils for dry or mature skin; and/or with Founder’s Formula Wild-Harvested Kakadu Plum Vitamin C Serum for sun damaged, pigmented or wrinkled skin. Use with, or alternate with, Founder's Formula Pro-Aging treatment Concentrate Serum for additional multiple pro-aging benefits.

We recommend the Founder's Formula adapted 7- Skin Method.

Suitable for All Ethnicities and Skin Types.

Fragrance-Free. Vegan. Never Tested on Animals.


Storage: To extend the life of your Founder's Formula oils and serums, store in a cool, dry, dark place.



Organic Aloe barbadensis Leaf Extract, Propanediol (made from corn), Butylene Glycol, Aqua, Sodium Citrate, Gluconolactone, Sodium Hyaluronate, Sodium Benzoate, Nicotiana benthamiana (Australian Native Tobacco) Hexapeptide-40 sh-Polypeptide-76.


*Phyto-A+ Australian Native Tobacco works like a retinoid meaning it activates the same metabolic pathways as retinoids that lead to the stimulation of collagen.


pH 5.5



'Best Vegan Skin Care Product'

UK Global Green Beauty Awards 2021 



ASIA Global Makeup Awards 2022



USA Global Makeup Awards 2022


Founder's Formula Phyto A+ 30ml

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